HTML5 Impact on Search Engine Optimisation
HTML5 is going to change the way search engine optimization for website development works; writing website code will be easier, faster and more organized. Because of the improved efficiency, not only...
View ArticleStrategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate...
View ArticleKeyword Research & Analysis – What do they mean?
Keyword research involves finding all the keywords that people around the globe are using in search engines that need to be targeted for bringing potential customers to your website. There are keywords...
View ArticleIncorporation of Company Branding and SEO
Search engine optimisation is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side,...
View ArticleWeb Analytics – How It Can Be Used to Track Offline Marketing Campaigns?
Web Analytics as the name suggests is a complete process where data is gathered and measured to understand the behavior of online visitor so that necessary improvement can be done to enhance return on...
View ArticleHow to Combine Social Media and E-Mail Marketing
Everyday expert marketers are developing new means to promote business. A better option for promotion replaces the present one. What about using combination of two strategies together so as to make...
View ArticleAbsolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide...
View ArticleWebsite SWOT Analysis for Internet Marketing Success
Many business owners are making the transition from traditional local stores to going digital by creating their own websites and promoting their businesses internationally. Even the most experienced...
View ArticleWhat is Responsive Web Design?
Responsive Web Design is the concept of making all developments in design adaptable and compliant to the user’s preference and behavior as well as the web environment based on orientation, screen size,...
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Powix becomes an official Google Partner
We are very pleased at Powix Media S.L. to announce we are now officially recognised as a certified Google Partner.To become a certified Google Partner requires an advanced knowledge and understanding...
View ArticlePossible Impacts by Google Mobile Friendly’ Update
Google announced officially on February 26, 2015 that they will starting April 21, 2015 change the algorithms so that the users will find easier mobile-friendly web sites. It will have an impact on...
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